Photo Calendar Award Gold
16 Point. A Calendar Exhibition
Stefan Hobmaier, München
Corona. Mid-March 2020, the world suddenly came to a standstill in Germany. We all know that the consequences of the pandemic are economically threatening, also or even especially for creatives working nationwide and often internationally. Many self-employed people wondered during the pandemic when they would finally be able to earn real money again.
Stefan Hobmaier ventures a photographic interpretation of this special time. The hitherto successful professional photographer gains creative perspectives from the Corona crisis despite a sudden professional standstill and surprises the viewer. He mirrors his situation by posing in the limited space of his apartment. His self-mocking self-portraits show the fun of exaggeration.
But it is not just the photographs from the first lockdown that are visually surprising; the calendar concept that Stefan Hobmaier created together with designer Lisa Gumprich during the second lockdown has also never been seen before.
In times when museums and exhibitions have to remain closed, the photographer conceives his calendar as an exhibition for the wall. Attached is the plan for hanging it, as well as nails, tape measure, white gloves and the monthly calendars as exhibit signage. The year begins not as usual on January 1, but on March 15, 2021 – and thus exactly one year after the first complete standstill in Germany and in large parts of the world caused by the pandemic.
At a time when we are all so lacking in culture, every business partner in advertising agencies and on the client side will be happy to have their own exhibition for the wall.
The calendar concept is image advertising par excellence. Stefan Hobmaier and Lisa Gumprich are creatives to remember.