Setra Omnibusse „Colours“

Customer:
Setra Omnibusse/Evo Bus GmbH, Neu-Ulm
Conception:
LässingMüller Werbeagentur, Stuttgart
Creative Director: Erik Müller;
Sarah Ege
Design:
LässingMüller Werbeagentur, Stuttgart
Creative Director: Erik Müller
Photohraphy
David Franck Photografie, Ostfildern
Post Pro/CGI/Repro:
Arsmedicom, Ostfildern
Print and Processing:
BRUNNEN & EILERS GmbH & Co. KG, Bielefeld
Jury comment:
Twelve colors from SETRA’s design program guide us through the year, which begins with „orange“ and shows yellow blooms in May. December on the other hand is red like a Santa Claus. A tour bus in the respective color subtly accompanies the picture motifs and creates anticipation of future trips. Powerful, monochrome in its composition, yet highly nuanced.